A brand reimagined for the global market

Logo Design

Brand Refresh

Zone Import is a key player in the construction space for global sourcing. The team at Zone Import reached out with a clear challenge: they needed a rebrand but wanted to preserve key elements of their legacy identity, specifically the globe icon and "Z" motif.

To honor that vision, I designed several refreshed versions of the logo, each with modernized typography and cleaner lines. After presenting three distinct concepts, the team selected their favorite.

From there, I built out a full suite of brand assets, including a horizontal wordmark, standalone brand mark, full logo with tagline, and updated color palette. I adjusted their primary greens and introduced complementary tones to give the brand a more current, cohesive look across digital and print materials.

ZONE IMPORT