How Weekend Warrior leveled up its immersive world with cohesive branding

Weekend Warrior is a live-action medieval simulation with thousands of participants, eight unique factions, and a fanbase that loves fantasy as much as strategy. To match the immersive nature of the experience, we created a brand system that worked both in and out of the game world, starting with a redesigned crown-and-sword logo and expanding into flexible lockups for marketing and merch.

Each faction already had established symbols and colors, so we refreshed and refined those designs to feel cohesive across the board. We built two logo versions per faction: a clean, modern version for out-of-game materials and a more ornate, Celtic-inspired mark for in-game use on shields, banners, and beyond. The knotwork motif served as a unifying design language that gave everything a grounded, lore-driven feel.

This project was a full-scale visual universe. From iconography to 3D assets to print materials, we helped Weekend Warrior look and feel like the epic, immersive experience it truly is.