A subbrand that honors both school and service

When Clemson’s Office of Military & Veteran Engagement was promoted to a higher-level subbrand, they needed a new visual identity that honored military service while staying rooted in the university’s branding system.

We created updated logos using Clemson-approved colors, while incorporating unique elements to set the office apart. Most notably, the six stars represent each branch of the U.S. military. Subtle touches like star patterns and tiger stripe camo helped reinforce the connection between Clemson pride and veteran identity.

To round out the brand system, we designed a retro-inspired poster series. There were six total, one for each military branch, using Clemson’s color palette. These pieces were created for office decor and event materials, blending tradition with recognition in a bold style.